Why Did We Choose RE/MAX?
We had a lot of different choices in the beginning, as far as real estate companies. When you become licensed, they are practically breaking down your door. Like when an agent does farming in a particular area you get a whole bunch of their mailers, door hangers, and even phone calls from them attempting to obtain your business. We also get bombarded by real estate companies when we pass the state exam.
We worked for our fair share of companies wanting what was best for our clients and us. Some of the companies had great training programs, some of them took less of our commissions but with that gave us less in the area of assistance and training too.
After a few years in the business we were actively looking for an office that fit us. A no-nonsense approach to the securing of real property. A company that would stand beside us hand in hand to make us the best and most professional realtors that we are capable of being. A company with agents that have ethics similar to our own. And most importantly a company that holds "you" the client in extremely high regard.
Enter RE/MAX. This was the ticket, it was a place that was absolutely professional, and extremely well thought out. There was planning of this great company that is paralleled by no other. The leaders in the industry were all housed in the shadow of the great red, white and blue balloon. This was it, we had arrived. This organization was big enough to give us and our clients the power of unlimited protection, but small enough to know and care about even our smallest concerns.
What I appreciate even more than the above statement about protection and them caring about our concerns is their policy about "discount" advertising. There are a lot of companies in the market that advertise about "pay lower commissions", "money back at closing", "TV when signing", "Free search for homes in a Limo", "all you can eat buffet after seeing 5 homes (ok, I haven't seen the last one, but it is kind of funny)."
Here is the deal. RE/MAX knows it agents are independent sales people, they work on their own with a huge amount of latitude. They also know that they can line up their agents side by side with others in the industry and RE/MAX agents will always stand out. Having said that, RE/MAX also knows that when you choose an agent price is only a part of what makes a well seasoned, honest, and disciplined agent. Furthermore, I kind of appreciate their idea of not wanting to make "real-estate" appear cheap.